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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The concept of free speech is somewhat ambiguous. The term free speech refers to the freedom of an individual to express or to enjoy his or her own ideas without any kind of fear or retaliation as wel...

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The concept of free speech is somewhat ambiguous.

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The book Know My Name highlights a severe problem where the justice system and media become a reason for the increase of trauma of a sexually assaulted person. Sexual assault is a common problem, but...

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The book Know My Name highlights a severe problem

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The chosen company is Apple for completing this particular project. Apple Inc. can be considered as a multinational company, which is situated in the United States. The products and services of Apple...

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The chosen company is Apple for completing this pa

Buying Process

Buying Process

Q What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

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There are 5 steps that a buyer passes through when making a buying decision. Those 5 steps are problem or need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior (Ogden & Ogden, 2014). All of these steps properly distinguishes a perfect journey of a consumer before buying any kind of product. At first there is a need of recognizing the exact need for the product upon which the consumer can start collecting information from several sources.